AskMen has named the winners of its first annual Grooming Awards. AskMen is an online destination for men that covers grooming, fitness, dating and more. The website attracts 14 million monthly unique visitors worldwide. The company is headquartered in Montreal, Quebec, Canada.  

Ryan Johnson, general manager, AskMen, comments, “With the Grooming Awards, we’ve built a franchise geared towards helping men choose and purchase the best grooming products for them. We’re proud of our influence and our ability to produce highly relevant content that helps millions of readers navigate this increasingly important product category.”

AskMen’s expert panel thoroughly tested and evaluated 100 products across 10 categories. During a two-week voting phase, readers were asked to vote for their favorite products in order to crown the Readers’ Choice winners.

The judges included Thaddeus Jayaseelan, a celebrity barber and Instagram influencer; fragrance psychology expert Jason Nik; and Ahmed Zambarakji, one of the UK’s leading grooming editors.

The winners are:

Best Beard Oils
Readers’ Choice: Beardbrand Tea Tree Beard Oil
Editor’s Choice: Jack Black MP 10 Nourishing Oil

Best Beard Trimmers
Readers’ Choice & the Editor’s Choice: Wahl #3205 Stainless Steel Lithium Ion Trimmer

Best Body Washes
Readers’ Choice & the Editor’s Choice: Dove Men+ Extra Fresh Body and Face Wash

Best Colognes
Readers’ Choice: Imaginary Authors Slow Explosions
Editor’s Choice: Jean Paul Gaultier Le Male Popeye Eau Fraiche

Best Deodorants
Readers’ Choice: Dove Men+ Care Extra Fresh
Editor’s Choice: Baxter of California Citrus And Herbal Musk

Best Subscription Boxes
Readers’ Choice: Birchbox Man
Editor’s Choice: Harry’s

Best Hair Styling Products
Readers’ Choice: American Crew Boost Powder
Editor’s Choice: Layrite Superhold Pomade

Best Moisturizers
Readers’ Choice: Kiehl’s Facial Fuel Energizing Moisture Treatment For Men
Editor’s Choice: Aesop Mandarin Facial Hydrating Cream

Best Razors
Readers’ Choice: The Art of Shaving Lexington Collection 5-Blade Power Razor
Editor’s Choice: Merkur Futur Safety Razor

Best Shaving Creams
Readers’ Choice: Cremo Original Astonishingly Superior Shave Cream
Editor’s Choice: Truefitt & Hill 1805 Shaving Cream

AskMen’s expert panel featured Thaddeus Jayaseelan, a celebrity barber and Instagram influencer; fragrance psychology expert Jason Nik; Ahmed Zambarakji, one of the UK’s leading grooming editors; and seasoned grooming writers Jennifer Ryan Jones, Alex Bracetti, Adam Hurly and Charlotte Picotte Williams.

“With the Grooming Awards, we’ve built a franchise geared towards helping men choose and purchase the best grooming products for them,” explains Ryan Johnson, General Manager at AskMen. “We’re proud of our influence and our ability to produce highly relevant content that helps millions of readers navigate this increasingly important product category.”